My Marketing Plan

As a local realtor with offices in Hollister and San Juan Bautista, I’m proud of my deep community connections and commitment to personalized service. I’m actively involved in these neighborhoods, understanding their unique qualities. My approach includes strategic preparation, a strong online presence, targeted outreach, and professional staging to captivate buyers and achieve top results. With local expertise and an extensive network, I’m dedicated to providing a seamless and successful selling experience.

Pre-Listing Preparation

• Data Collection & Analysis:
  • Thoroughly gather and analyze property data to effectively communicate its standout features.
• Professional Photography:
  • Conduct a professional photo shoot including drone shots, neighborhood amenities, and local points of interest.
• Virtual Tour/Video Production:
  • Create an engaging virtual tour or video that highlights the property's key selling points.
• Floor Plan Graphic:
  • Develop a detailed and visually appealing floor plan graphic.
• Exterior Preparation:
  • Power wash decks, sidewalks, walls, and the home's exterior.
  • Water the grass for a green and vibrant look.
  • Remove screens and wash windows.
  • Paint the front door and replace the handle/knob.
  • Plant flowers for added color.
• Interior Preparation:
  • Consult with Interiors with Flair for occupied homes.
  • De-clutter and depersonalize, following a comprehensive checklist.
  • Start packing away unused items to make spaces appear larger.
  • Perform necessary repairs, including caulking and replacing light bulbs.
  • Paint interior walls, fill holes and cracks, and clean carpets and floors.
  • Sell or donate unwanted furniture and items.
  • Haul away any remaining junk.
  • Share staging costs if needed.
  • Conduct a thorough deep cleaning of the entire house.

Strong Online Presence

• Dedicated Property Website:
  • Create a custom domain website for the property to maximize its online visibility.
• Listing Portals & Social Media:
  • Showcase the property through expert photography and videos across major listing portals and social media platforms.
• Targeted Online Ads:
  • Run targeted ads on Google, Facebook, Instagram, and Adwerx, specifically aimed at potential buyers on international real estate websites.
• Boosted Online Listings:
  • Enhance visibility on Zillow, Redfin, Realtor.com, LinkedIn, and other real estate and professional websites.
• SEO Optimization:
  • Implement SEO strategies to ensure the property stands out in search results.

Strategic Networking and Outreach

• SBCAOR Broker Caravan Event:
  • Host a catered broker caravan event to showcase the property to the San Benito County Association of Realtors, this is imperative when it comes to exposing your home.
• Luxury Real Estate Network:
  • Leverage my network of luxury real estate professionals and San Benito County residents to generate interest and inquiries.

Personalized Direct Marketing

• Customized Direct Mailers:
  • Send tailored direct mailers to individuals in and out of our area highlighting the lifestyle the property offers.
• Targeted Email Campaigns:
  • Execute targeted email campaigns to keep the audience engaged with updates and invitations to experience the property.

Print Marketing

• Brochures and Flyers:
  • Design elegant brochures and flyers that reflect the property's draw.
• Newspaper and Magazine Ads:
  • Place full-color ads in local newspapers and magazines to reach a audience both digitally and in print.

Open Houses

• Neighborhood Invitations:
  • Door knock the neighborhood with personal invites to neighbors, as they often have friends or family interested in moving nearby.
• Online Advertising:
  • Advertise open house days and times on all internet platforms.
• Realtor Invitations:
  • Invite San Benito County realtors via email and pitch sessions, as most buyers are represented by a buyer's agent.
• Newspaper Advertising:
  • Advertise the open house in local newspapers.
• Strategic Timing:
  • Hold off all showings until the first weekend to create a competitive and exciting atmosphere at the open house.
• Directional Signage:
  • Post open house signs from main roads and highways leading to the property.
• Open House Experience:
  • Greet buyers with print materials about the home and neighborhood, provide snacks and drinks, offer booties to keep floors clean, and require sign-in for all visitors.